CHINA, SHANGHAI
RETAIL 
2017

Tangram

EEMY paired up with Chinese apparel guru to work on a concept of minimalist interior for the franchises, reinterpreting visual merchandising with tangram geometric elements. Intended to appeal to millennials that share an urban aesthetics and lifestyle, the interior is highlighted with a few micro moments in form of workshop and interactive shelving system, thus to amplify an immersive sensation of shopping. To also comply with the motif of brand image and enrich the playfulness of product merchandising, we chose cork, particle board, concrete and polyester as primary materials for the modular geometric displays. These pieces can be freely composed into specific sets for product presentation.