SWISS
POP-UP STORE
2018

Avalanche

Pop-up store effectively creates brand awareness through public communication. We cater this extremely open pop-up store for a Swiss sports watch brand to millennial audiences that embrace interactive experience and sense of community. Inspired by the iconic Swiss landscape of avalanche, the flying central piece constitutes a modular system of playful human scale build-up, benefitting flexible and easy construction and transport. This dynamic resonates well with the winter sport workshop integrated on site. 

 

 

project avalanche